Giving Parents Options: Strategies for Informing Parents and Implementing Public School Choice And Supplemental Educational Services Under No Child Left Behind
September 2007
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Reaching and Informing Parents

Making parents aware of their options continues to be a fundamental issue for districts implementing public school choice and SES. To ensure parents are informed, below are some items for districts to consider when developing the parent notices required under No Child Left Behind, for engaging in additional parent outreach activities and pursuing other outreach strategies, and for facilitating the public school choice application and SES enrollment processes. Districts across the country have approached the requirement to notify parents in a variety of ways, and they have undertaken a staggering array of additional parent outreach. Rather than prescribe how to inform parents and get students signed up for public school choice or SES, what follows is meant to help districts learn more about various practices and determine if they might be appropriate or beneficial for them.

A note before proceeding. In developing parent notices and pursuing additional parent outreach, districts should not proceed at random. Rather, districts should undertake an assessment of their parent notification and outreach capabilities and needs, and then develop and carry out a clear and detailed plan based on the results of this assessment. A district that understands its needs and sets clear goals for itself is generally more likely to succeed in informing parents of eligible students of their public school choice and SES options.

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Last Modified: 08/18/2008